📱 Social Media Isn’t Just Social — It’s a System Built to Sell Attention

I’ve been working in social media content marketing and digital strategy for over 10 years. One thing I’ve learned — and keep seeing more clearly every year — is this: Attention matters Social media isn’t just about connection or entertainment. It’s about capturing attention to sell ads. The platforms may talk about “community,” “creators,” and […]

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From Viewer Feedback to Strategy: Why Sentiment Analysis is a Must-Have for Creators

The Hidden Power of YouTube Comments: How Sentiment Analysis Shapes Better Content When you manage a YouTube channel, every comment is a data point, a tiny window into your audience’s experience. But with thousands of comments pouring in, how do you separate actionable feedback from the noise? For me, the answer was sentiment analysis—a tool […]

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