I build products.
I grow the audiences
that use them.
Digital growth consultant and product builder. I help media companies grow revenue and founders ship products that scale. Based in Chennai, working globally.
How I work with clients.
Four areas where I drive measurable results — not just advice.
AdSense RPM optimisation, programmatic partnerships, and subscription funnels for media companies.
Took a regional publisher's Discover traffic from inconsistent to their primary organic channelGA4 and GSC deep-dive, Google Discover CTR optimisation, editorial calendars backed by data — not guesses.
Mapped 3.9M search impressions that were previously unattributed for a Tamil language publisherFrom feature spec to working code. TypeScript, React, Supabase, WordPress. I write the PRD and build it.
Took a hotel ops concept from spec to live SaaS used by real propertiesBooth-level analysis, constituency dashboards, and campaign intelligence for political teams.
Turned raw booth data into actionable campaign intelligence across 4 TN constituenciesI take on a small number of consulting projects each quarter. Book a free 30-min call to see if we're a fit.
No commitment. Just a conversation.
I'm Thamiziniyan.
A builder and strategist from Chennai. I've spent 15 years at the intersection of Tamil media, data, and product — from Vikatan's newsroom to consulting for Kalki Online, from building electoral analytics tools to shipping hotel SaaS. I work with publishers, founders, and political teams who need someone who can both think and ship.
Things I've built.
From hotel SaaS to Android games to AI agents — each product solves a real problem I've seen in the field.
Hotel operations reimagined. Guests scan a QR code, staff gets notified, everything bills itself. Cloud PMS with GST/VAT support, multi-property management, and zero app downloads.
AI-powered parenting assistant. Smart conversations for modern parents navigating growth, learning, and everyday questions.
Triple Threat Challenge — a strategic 5×5 grid battle against two AI opponents. Gamification-first design with Octalysis framework.
News article intelligence platform. Helps publishers understand what’s working and why — before writing, not after.
Co-developed Shopify app for tailoring businesses. AI-assisted measurements and order management on the Shopify App Store.
A growing suite of AI agent skills — SEO Gap Hunter, YouTube Idea Finder, Cold Email Writer, UX Engagement Audit, and Startup One-Pager Generator.
What I actually do.
Not job titles — real capabilities I've built over a decade across journalism, product, and data.
GA4, GSC, content attribution, Discover CTR optimisation. I’ve grown organic traffic for Tamil publishers by mapping data to editorial strategy.
SEO, content architecture, and growth loops — built without ad spend. My specialty is compounding organic systems for media companies.
Octalysis-informed engagement loops, XP systems, and behavioral hooks. I’ve applied gamification to apps, content, and user onboarding.
From PRD to deployment. TypeScript, React, Supabase, WordPress. I build full-stack — not just spec documents.
Booth-level vote share analysis, constituency dashboards, and campaign intelligence across Tamil Nadu constituencies.
Ad revenue optimisation, RPM growth, and subscription funnels for digital publishers. AdSense, programmatic, and direct partnerships.
Deep insider knowledge of Tamil digital media — Vikatan background, Kalki consulting, Tamilnadu Now, audience behaviour in regional language contexts.
Prompt engineering, AI agent design, and AI-assisted UX. Building tools people actually want to use, not demos that impress nobody.
Levelling up since 2010.
Every role was a new skill tree. Here's how the XP stacked up.
Plugins, themes, custom builds. Technical skills tree unlocked first.
Vikatan Group. Tamil media storytelling. Built the writing foundation.
Content distribution, platform strategy, audience growth unlocked.
SaaS products, PRDs, roadmaps. Strategy meets execution.
Consulting + building simultaneously. Full stack unlocked.
Thoughts, frameworks
& field notes.
Ad revenue optimisation on a regional language digital news property
Case study Ad revenue optimisation on a regional language digital news property Tamil digital publishing · May 2026 · 7-day experiment window Programmatic adver...
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Real milestones, gamified. Because everything is more fun with XP.